Feel Proud Walk Tall. A Photographer's Journey

I’ve been a commercial photographer since 2009, completing 5,000+ photoshoots for all types of clients big and small. Throw me into any scenario and I’ll come out with the photos needed.

Along the way, I felt a growing disconnection with what I was making for clients. In a lot of cases what we were doing I would not choose to buy myself.

A bolt of clarity came on a regional shoot in the middle of nowhere.

There’s one photo I took by chance of a genuine bloke called Mark. It changed the course of my life.

I now create imagery that does more than meet a brief. It needs to help the people in front of the camera. We’re big believers in people feeling proud of who they are and their role in this world.

In addition to photos, I have wanted to make Branded Films for years. This is how we’d like to help businesses and not-for-profits tell their story.

It made sense to tell our own story.

To show:

• A Branded Film has either that documentary or feature-film feel to it. It’s not an ad.

• As a brand, doing this requires a leap of faith. You have to break with the usual rules of what your product or service has to look like, and how it can be treated.

• This is a legitimate, honest attempt to inform or educate by delving deeper.

• This is if you really want to create authentic branded content.

We feel this is the future for commercial photography and filmmaking.